Permanent makeup 

Eybrows Services Eyeliner Services Lips Services FAQs

Benefits of Permanent makeup 

No need for daily eyebrow makeup application with Permanent makeup 

Our artists craft every tattoo stroke to mimic natural eyebrow tattooing hairs with cosmetic tattooing

Trained professionals with years of expertise in cosmetic tattooing.

Master Sarah – PhiBeauty Team Member

Specialist in :

  • Eyebrow tattooing (Microblading eyebrow / Nano brows / Powder & Ombre brows)
  • Permanent makeup
  • Laser Hair removal
  • Non-laser cosmetic tattoo removal
  • Lip blush tattoo / permanent Eyeliner cosmetic tattooing
  • Lash and Brow Lamination

Book a free permanent makeup consultation today.


Brow Microblading / Eyebrow Feathering ~ Permanent makeup

Boldbrows is a eyebrow tattooing Microblading pattern for permanent makeup that gives a hyperrealistic eyebrow look with more volume. Using a handheld tool with fine needles, it creates hair-like strokes by depositing pigment into the skin. This method of eyebrow tattooing & microblading mimics the natural brow hairs, resulting in a fuller, more defined look. Ideal for those with sparse or thinning brows, it provides a natural appearance using cosmetic tattooing. Using so-called ‘twisted’ strokes in combination with short strokes of eyebrow tattooing creates more voluminous effect which gives eyebrows volume and fluffiness.



Initial session

Lasts 12-24  months


Nano hair strokes  /  Nano brows / Micropigmentation ~ Permanent makeup

NanoBrows, also known as the boldbrows technique for cosmetic tattooing, is a method for drawing thin hairs and shading eyebrows tattooing using specialised machinery. This shading technique not only creates the appearance of thicker, hyperrealistic eyebrows but also provides a long-lasting makeup solution, particularly suitable for women with oily skin types. With NanoBrows, you have the flexibility to choose the thickness and length of your brows according to your preferences.

This permanent makeup technique employs “twisted” strokes along with short strokes to achieve a more voluminous effect, resulting in bold eyebrows. By utilizing these methods, NanoBrows, boldbrows technique adds volume and fluffiness to your eyebrows, enhancing their appearance.



Initial session

Lasts 2-4 years


Powder Brows / Ombre brows ~ Permanent makeup

Powder brows, also known as shading or ombre powder brows, involve a technique that creates a soft, powdered effect that resembles the look of makeup. This cosmetic tattooing technique creates a gradient effect where the brows are darker and more defined towards the tail and lighter and softer towards the front with permanent makeup technique.

Thickness and length: 

The thickness and length of your brows is up to you! They both offer semi-permanent solution for achieving beautifully defined eyebrows that can last up to 2-4 years, depending on factors such as skin type, lifestyle, and aftercare.



Initial session

Lasts 2-4 years


Smokey / Shaded Eyeliner ~ Permanent makeup

A softer look than a direct line of pigment. Using precise nano placement, we create this look by building up multiple tiny dots of pigment along the lash line to create a shaded look. Perfect for those with very little lashes that want their eyes to stand out more. The smokey permanent eyeliner cosmetic tattooing creates a visible shadow on your eyelid allowing your eyes to pop through. Liner thickness, shadow effect and lengths of the permanent makeup is up to you to choose!



Initial session

Lasts 3-5 years


Winged – Classic Eyeliner ~ Permanent makeup

Great for those who struggle daily to get their wings perfectly placed! Is a great solution if your looking for a one piece perfect liner look to make your eyes stand out. The cosmetic tattooing  permanent eyeliner thickness and length will be confirmed to your liking before commencing the permanent makeup process. Lash enhancement included.



Initial session

Lasts 3-5 years


Lash Enhancement ~ Permanent makeup

By adding black pigment to the lash line, we can create a fuller and subtle definition of the eyes. Lash enhancement cosmetic tattooing permanent eyeliner are ideal for those that have fair or minimal eyelashes and want more definition to open up their eyes, or are looking to wake up ready and have that minimal permanent makeup ready look. 



Initial session

Lasts 3-5 years


Lip Blush / Phi Contour Lip ~ Permanent makeup

No filler lip blush tattoo/ contouring cosmetic tattooing lip look to create more fuller lips and give it a nice neutral or bold colour. The colour of the shadings can be chosen from the variety range of colours we provide in order to have your desired lip blush tattoo look. Right after blushing/ contouring the lips with permanent makeup they may appear larger due to them being swallow but will go down within 1-2 days. 



Initial session

Lasts 1-3 years


Our Clients Testimonials

What our customers are saying about us

I had micro blading & shading by Sarah and I could not be happier ! She done an amazing job and I would recommend Sarah to anyone thinking of having this done! She’s a lovely lady and very accommodating, thank you Sarah !

Lynette Pridmore

Thank you so very much for my beautiful new brows. Ladies, if you are looking for a eyebrow tattooing artist, look no further. Professional, sterile, genuine sweetheart and master of her trade. I completely recommend brows by Sarah and Seyed. Next will be eyes and lips lovely. I cannot wait to see you again. Thank you. Mel. xxoo

Melissa Lee

I just love my eyebrow tattooing and Sarah did a great job for me. She always recommends the best and do the right thing for you. She uses high-quality products as well.

Keep going, Dear Sarah👍☺️❤️

Golnar Bozorg


The artist is very important and if they don’t do their work correctly and apply the pigment to the right layer of the skin your eyebrows will start fading after 1- 3 months or the pigment will spread under the skin causing it to lose its stork like natural look . As you may also know the removal process of cosmetic tattooing is very complicated and costly so the shape that the artist does for you is very important and if your not happy with it unfortunately there isn’t much you can do which is why it’s important to choose wisely.

All clients must please make sure to remove their contact lenses if they are getting eyeliner tattoo. 

It is also recommended and its easier if clients come to their appointments makeup free.

Cosmetic tattooing, or permanent cosmetic makeup, achieves lasting results by applying pigments through specialized tattooing techniques. This non-surgical procedure enhances eyebrows, eyeliner, and lips, depositing colored pigments into the skin’s dermal layer through microscopic injections. Modern tools, including a state-of-the-art machine with a one-time-use cartridge system or a hand tool with sterile disposable needles, create the illusion of natural hair strokes or makeup. Known as micropigmentation, intradermal cosmetics, dermal implantation, or dermagraphix, this process blends traditional and contemporary methods for a personalised outcome. Permanent makeup enhances facial features, employing a fusion of ancient practices and modern techniques to ensure a safe, enduring enhancement of your eyebrows, eyes, and lips, simplifying your daily beauty routine. Semi-permanent cosmetic tattooing like its name lasts between 1-3 depending on your skin type, and is applied to the surface layer of the dermal skin. One of its benefits is that the pigment doesn’t spread under the skin and the pigment doesn’t change colour over time, however the clients are encouraged to come for touch up sessions once a year for the best outcome. Another benefit is that the tattoo has a very natural appearance. This is suitable for all skin types. 

Whenever color is implanted into the dermis, regardless of the technique, it constitutes a form of tattoo. While different methods and pigments are employed, permanent cosmetics procedures are deemed permanent because the pigment is tattooed into the upper reticular part of the dermal layer, resisting washing off. However, like any tattoo, fading is possible, necessitating periodic maintenance known as enhancement, touch-up, color boost, or color refresher. This fading process is akin to tinted hair color or furniture exposed to sunlight, requiring occasional touch-ups. This maintenance also offers a chance to reassess color and design preferences.

Cosmetic tattooing is a journey. The first day after you get the cosmetic tattooing the treated area, (eyebrow, lips or eyes), look exactly how you would expect them to look. After 2-5 days they may appear darker than your desired look and after 5-10 they may lose their original shape and the treated area may start to peel and scab. During days 10-15 the area may start to fade and become lighter in colour, after day 15-30 your treated area will start to look like how you got them originally on the first day. The final end results can be seen after 30-40 days. Once you’ve reached this time period you are welcome to come for your first touch up where we will asses the shape colour of your treated area and make it look like the first original session. 

  1. The process typically begins with a consultation between the client and the brow/lip/eyeliner artist. During this consultation, the client discusses their desired brow/lip/eyeliner shape, size, and color with the artist. The artist may also assess the client’s facial features and suggest a suitable ideal look.
  2. Before each session begins, the brow/lip/eyeliner area is cleansed and numbing cream may be applied to minimize discomfort during the process. Different types of numbing creams are applied once before the session begins and once during to ensure clients comfort. 
  3. The brow artist uses various techniques, such as measuring and marking, to map out the desired shape and symmetry of the brows/lips/eyeliner. The artist uses 3 different tools to perfectly map out the desired area and ensure symmetry. This step ensures that the final result is tailored to the client’s facial structure and preferences. The next step is to shape the area using a pencil to further elaborate and precisely draw the shape, size, thickness and length. The session will progress once the client is 100% happy with the look. 
  4. Using a handheld tool, such as a manual shading device or a tattoo machine with a fine needle, the artist meticulously applies pigment to the brow/lips/eyeliner area. The pigment is gradually built up to create a soft, gradient effect that resembles the look of makeup.
  5. After the procedure, the brows/lips/eyeliner may appear darker than desired due to initial swelling and pigment saturation. Over the next few days, the pigment will gradually lighten as the skin heals, revealing the final result.
  6. A follow-up appointment may be scheduled for a touch-up session, during which the artist can make any necessary adjustments and ensure that the brows/lips/eyeliner has heal evenly.

After the procedure, you may notice a slight white residue from the numbing gel, which typically disappears within 15 to 30 minutes. Initially, eyebrows and eyeliner may appear darker, while lip colors can seem more intense. The color will lighten over the next few weeks. Most people can resume their daily routines, with mild swelling, redness, or tenderness lasting a few hours to a few days (eyebrows swell less than eyes and lips). Adhering to post-care instructions is crucial for proper healing. Around 4-6 weeks later, you’ll have an touch up session where colour and design adjustments can be made. This session is vital and necessary before considering the procedure complete.

You are not an ideal candidate for permanent cosmetic procedures if: under 18 years of age sick (cold, flu, etc) undergoing chemotherapy have an organ transplant have a history of trichotillomania if you have undergone chemotherapy treatment, it’s recommended you wait 4 months after your last session before any tattooing can be performed. skin irritations on or near the treated area (psoriasis, rashes, sunburn, acne, eczema, rosacea, active cold sores etc,) moles or other skin imperfections in or around the area of the procedure. we will not be able to go through with the procedure until the area of concern is clear or the mole is removed and healed. if you are pregnant or nursing – although there is no medical evidence that a cosmetic tattoo would have any effect on an unborn child we don’t know for sure. If you have used accutane within the past year, steroids within the past 6 months, within the past month. accutane, cortisone, renova, topical steroids, all thin the skin. depending on the stage your skin is at, it may be too fragile to undergo a cosmetic tattoo procedure. you should get clearance from your doctor before considering the procedure. if you are on anticoagulants (blood thinners) long term use of aspirin, ibuprofen, and even some herbs can reduce clotting time resulting in increased bleeding and bruising, which would affect the implantation of pigment as well as increase the healing time. Allergies to makeup, dyes, or pigments – it is advisable to come in for a small patch test if you are taking prescription strength medications or treatments that affect the dermal layer of the skin. If you have an autoimmune disease. you should get clearance from your doctor before considering a permanent cosmetics makeup procedure. if you have epilepsy, diabetes, hemophilia or heart disease, you must have a physician’s approval prior to any procedure. diabetes – if you are insulin dependent, you are not a candidate for permanent cosmetics. healing could be compromised and take longer than average. otherwise, if your doctor feels your condition is under control you may request a letter stating that you are able to undergo permanent makeup. have hepatitis, hiv or any other viral infections or diseases glaucoma – you may not be able to get cosmetic tattooing. Blood disorders – that affect clotting such as hemophilia, sickle cell anemia or platelet disorders could interfere with implantation of pigment, however it is possible to receive successful implantation of permanent cosmetics. Mitral valve prolapse, artificial heart valves or artificial joints – or any person that requires prophylactic antibiotics before dental or other procedures will need ro consult their physician for treatment prior to permanent cosmetics. have a pacemaker or any other heart conditions – uncontrolled high blood pressure and poor general health would be special concern, you will need to see your physician and discuss the procedure to gain pre-approval. keloids or hypertrophic scarring – anyone with tendencies for this type of scarring have the same risk with permanent cosmetics as well. we may decide to do a patch test to insure that you do not scar in this manor. iron deficient or anemic – may require more frequent touch ups smokers – pigment will fade sooner. maybe require more frequent touch ups if you have any medical issues that you feel might be a contraindication then we suggest you get clearance from your doctor. you know the state of your health better than anyone. if you have any concerns or are unsure as to whether you may be prevented from undergoing a permanent cosmetic makeup procedure, please don’t hesitate .

We apply numbing cream before an during your session which will ensure that your eyebrow/eyes & lips are numbed during the whole process. However, pain thresholds differ from person to person; but we will make every effort to keep you as comfortable as possible.

The healing time is generally brief for all treatments, typically up to 10 days. A small percentage of individuals may experience slight swelling, itchiness, and tenderness in the days following the treatment, but regular activities can resume immediately. For lip liner + blend and full lip procedures, swelling may last up to 48 hours or slightly longer. The lips may feel dry, and some mature age clients might experience sore and rough lips for about 7 days. 

Choosing permanent cosmetic colors involves selecting shades that complement a person’s skin tone, hair, and eye color. A conservative approach is advisable, as it’s easier to darken an existing color than to lighten it. Colors tend to appear darker and more intense right after a procedure, gradually lightening and softening as they heal.


Microblading or Feathering: 

Is a manual eyebrow tattooing technique using a handheld tool and is compatible with dry to normal skin. Microblading applies pigment to the surface of dermal skin creating small natural strokes next to each other. Depending on your skin type Microblading usually lasts up to 1-2 years after first touch up. Microblading uses Boldbrows technique creating thinner sharper lines which leads to a more realistic natural look.


Nnaobrows unlike Microblading and uses a machine technique with Nano cartridge which lasts longer compared to Microbalding technique. It enhances and defines eyebrows using ultra-fine needles to create natural, hair-like strokes. This semi-permanent makeup method allows for highly precise and customisable designs tailored to each individual’s facial structure and preferences. Lasting between 2-4 years nanobrows offer a long-lasting solution with minimal pain and downtime, making it an ideal choice for those seeking well-defined, natural-looking eyebrows with reduced maintenance. The benefits of this technique is that it doesn’t produce too much scabbing and wounds and the downtime isn’t long. Its suitable for all types of skin. 

Powder and Ombre Brows:

Is a cosmetic tattooing technique designed to create a soft, powdered makeup look for the eyebrows, mimicking the effect of filled-in brows with a gradient of colour. Using a machine and cartridge, pigment is delicately implanted into the skin to achieve a subtle, shaded effect that transitions from lighter at the front to darker at the tail, enhancing depth and dimension. This semi-permanent makeup method is customisable in intensity and shape, offering a polished, natural appearance that typically lasts 1-3 years making it ideal for those seeking a defined yet soft eyebrow look with minimal daily maintenance.

Smokey Eyeliner Tattooing:

Is a cosmetic permanent makeup technique that creates a soft, diffused eyeliner effect, resembling a blended, smokey eye look. Using a specialised tattoo machine, pigment is implanted along the lash line and subtly shaded outwards to achieve a gradient, smokey finish. This method enhances the eyes with a long-lasting, smudged eyeliner appearance that typically lasts 2-4 years. Ideal for those seeking a dramatic yet effortlessly blended eyeliner look without the need for daily application, smokey eyeliner tattooing offers a convenient solution for beautifully defined eyes.


Classic Eyeliner Tattooing:

Is a cosmetic permanent makeup technique designed to create a precise, well-defined eyeliner look that enhances the natural shape of the eyes. Using a specialised tattoo machine, pigment is carefully implanted along the lash line to achieve a crisp, clean line that can be tailored in thickness and style to suit individual preferences. This semi-permanent method typically lasts 3-5 years, offering a long-lasting solution for those who want consistently perfect eyeliner without the daily effort of applying traditional makeup.


Lash Enhancement Line Tattooing:

Is a cosmetic permanent makeup technique that subtly enhances the natural lash line by implanting pigment between the lashes. Using a specialized tattoo machine, the pigment is meticulously applied to create the illusion of fuller, darker lashes without the appearance of traditional eyeliner. This method provides a natural, eye-opening effect that typically lasts2-4 years, offering a discreet yet impactful enhancement ideal for those seeking a more defined lash line with minimal maintenance.


Lip Blush Tattooing:

is a cosmetic semi-permanent makeup technique that enhances the natural colour and shape of the lips, creating a soft, tinted look. Using a specialised tattoo machine, pigment is gently implanted into the lips, offering a customisable shade that enhances the lips’ natural hue and gives them a fuller, more defined appearance. This semi-permanent method typically lasts 2-5 years providing a subtle, long-lasting colour that reduces the need for daily lipstick application and enhances the overall symmetry and vibrancy of the lips. This technique includes lip liner, lip shading and lip blush and works hand in hand to provide the lips the same shade of colour for both lip liner and within the lips.


Phi Contour Lip Tattooing:

Is an advanced cosmetic permanent makeup technique focused on creating well-defined, symmetrical lips with a natural and subtle enhancement. Utilising precise measurements and techniques developed by PhiBrows, a specialised tattoo machine is used to implant pigment along the lip border and within the lips as well enhancing shape and symmetry. This type of tatooing is ideal for those who have very minnimal lips and want to shape their lips and make them appear bolder and more blush. This method emphasises the natural contours of the lips, typically lasts 3-5 years. Ideal for those seeking a defined lip shape with a youthful appearance and reduced reliance on daily lipstick application, Phi Contour Lip Tattooing offers a long-lasting enhancement that complements facial features.


Lip Shading Tattooing:

Is a cosmetic permanent makeup technique designed to add depth and dimension to the lips by implanting pigment into the outer layers of the skin. Unlike traditional lip liner or full lip colour tattoos, lip shading creates a soft, graduated effect that resembles the look of wearing lipstick or lip gloss without including lip liner effect. This method uses a specialised tattoo machine to gently blend and shade the pigment, enhancing the natural lip colour and creating a fuller appearance. Lip shading typically lasts 1-3 years, offering a semi-permanent solution that reduces the need for daily lipstick application while maintaining a natural and youthful lip look.


Permanent makeup:

Straight after your treatment grab a clean cotton pad and wet it with lukewarm water and gently dap the treated area every hour. (Repeat step only for the first day after the treatment).

– 30 minutes after your treatment grab a thin layer of the after care cream and gently apply it to the treated area. The treated area should be kept not too oily and not too dry.

– Depending on your skin type apply the after care cream once or twice a day for a period of 1 week.

– Do not shower for the first 3 days and after that period don’t stay in a steamy hot shower for too long.

– Completely avoid sun exposure for the first 10 days after treatment.

– Do not wear any skincare or makeup products on the treated area  for a period of 10 days.

– Do not do heavy exercise and avoid sweating for the first 10 days.

– Avoid going to the pool, jacuzzi or sauna for the first 10 days.

– After the treated area starts to scar, do not pick the scabs and excess   skin and allow it to fall off by itself.

– Avoid over moisturising the treated area as it will lead to the fading of the tattoo strokes

– Avoid any sort of eyebrow dye for the next 25 days

– Avoid any skin treatments such as skin needling and facial treatments for the next 3 weeks.

Thank you for trusting and choosing Phibeauty,


Permanent makeup:

1: consumption of alcohol, aspirin, ibuprofen, and energy drinks will result in more bleeding as these thin the blood and therefore it dilutes the ink. Therefore is it highly recommended to stop consuming the above for at least 24 hours prior to treatment. Paracetamol is allowed. 

2: please do not take nutritional supplements especially vitamin A and E, because of the antioxidant the pigment may  not work as well. Green tea and fish oil should also be avoided in the week of your treatment and few days prior. 

3: please do not exercise on the day of treatment and dont consume any coffee few hours before your treatment. these will increase the adrenaline and therefore increase blood flow. 

More questions?

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